Kelly McCormick's Business Tips

How to Pick the Best Social Media Networks for Your Business [PODCAST 4 min.]

• Mar 29th, 2014
• No Comments

When I help entrepreneurs and businesses with the social part of their marketing two questions come up, over and over again.

1. How can I figure out the best social media networks for my business?

2. How many of those networks should I be on?

In this interview excerpt I answer those questions.

What REALLY Builds Brand Loyalty? Surprise…

• Oct 16th, 2013
• 4 Comments

What really builds brand loyalty? Surprise! It’s not what you might think.

Many social media experts, marketers and businesses have been led to believe that loyal followers turn into loyal customers.

Wrong!

“Engagement” — interacting as much as possible with (customers) and building relationships doesn’t hold on to customers.

Are you kidding me?! Nope.

The HUGE Overlooked Marketing Opportunity on LinkedIn

• Sep 15th, 2011
• 5 Comments

There is a huge overlooked marketing opportunity on LinkedIn. It is so obvious, yet very few people have figured out where the opportunity is and how to leverage it. So let’s dive in and give you a big marketing boost on LinkedIn.

How to Say “No” to Clients

• Aug 31st, 2011
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We teach people how to treat us. Well, that’s what Dr. Phil says and I tend to agree with him on this point.

Many entrepreneurs and business owners have a tough time setting boundaries with their clients. It’s understandable. When you care about what you do it makes sense that you’d want to give your best.

However, this can become a problem when giving your best means that there is little time, energy, or money left for you!

Why a Single Email Could Cost You $16,000!

• Aug 29th, 2011
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My guess is that such expenditure is not in your marketing budget to potentially gain just a single customer.

But you may be risking penalties of that caliber or more, per email, if your transmissions do not comply with the CAN-SPAM Act (United States)….

Identifying Your REAL Benefits

• Aug 24th, 2011
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(Excerpt from OutSell Yourself: Go From Hello to Sold by Kelly McCormick)

Customers may be attracted to the features of what you offer, but it’s the benefits of your products and services that really win them over. If you mistakenly focus on the bells and whistles, you could lose out.

Before we go any further, we need to make sure that we are speaking the same sales language. Sellers often confuse features with benefits. If we don’t clear this up, the rest of what’s here for you might not make sense…

Technobabble and Women

• May 25th, 2010
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The Situation

Just when life couldn’t get any busier, Kelly’s laptop quit working. So she was off to the computer store to buy a new machine.

She barely got out the words, ‘I’m looking for a laptop’ when the eager sales associate began spewing out THOUSANDS of technical specifications for every laptop in the store!

Kelly’s head hurt. She staggered to her car, mumbling, ‘Thanks for ALL the information – ‘

Women Buy Brands: What Do You Sell Her?

• May 20th, 2010
• No Comments

Women buy brands. The days of simply selling a woman a product or service are over. Markets are far too crowded. To make a positive impact, today’s seller must develop a brand that’s meaningful to a woman. It’s the only way to stand out from the competition. It’s also the only way to gain access to the world’s largest buying market: women. [ – ]