Kelly McCormick's Business Tips

How to Pick the Best Social Media Networks for Your Business [PODCAST 4 min.]

• Mar 29th, 2014
• No Comments

When I help entrepreneurs and businesses with the social part of their marketing two questions come up, over and over again.

1. How can I figure out the best social media networks for my business?

2. How many of those networks should I be on?

In this interview excerpt I answer those questions.

What REALLY Builds Brand Loyalty? Surprise…

• Oct 16th, 2013
• 4 Comments

What really builds brand loyalty? Surprise! It’s not what you might think.

Many social media experts, marketers and businesses have been led to believe that loyal followers turn into loyal customers.

Wrong!

“Engagement” — interacting as much as possible with (customers) and building relationships doesn’t hold on to customers.

Are you kidding me?! Nope.