Kelly McCormick's Business Tips

Kelly McCormick: ‘Small Business Influencer Award 2015’

• Oct 16th, 2015
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CONTEST NOW CLOSED. Kelly ranked in the TOP 10 as a ‘Small Business Influencer 2015’, Small Business Trends Awards. Thanks to all who voted!

Don’t Do This On Your Blog, Website or Marketing Materials…

• Aug 12th, 2014
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Yesterday I sent out a tweet that hit a nerve. It was about the stuff that bores people when you market.

Check out some of the reactions generated on Twitter. The responses could have you re-thinking your writing style.

Marketing and Sales Tweets You Can Post on Twitter

• Apr 21st, 2014
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I tweet about business, on-line and off-line marketing and selling.

Here are some of my recent popular tweets for you.

Feel free to post them on Twitter or contact me @KellyMcCormick_ I’d be pleased to help you to grow and market your business too.

Okay enough with my public service announcement.

Here are the tweets I promised.

How to Raise Your Prices – And Keep Customers!

• Aug 21st, 2013
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People tend to think that they need A LOT more business, to make a decent living.

Well…the 80/20 rule paints a different picture.

“Eighty percent of business comes from twenty percent of your customers.”

This means that many businesses aren’t charging their current clients enough money.

The solution is simple. Raise your fees – without losing customers. Are you rolling your eyes?

Ok, I’ll show you how to do this.

How to FIRE a Client!

• Dec 27th, 2011
• 2 Comments

In case you missed the last blog post, 3 Signs That a Client COULD COST YOU MONEY!, here are my tips on how to fire that client!

Quick Tip #3 – How to ‘Sell Without Selling’

• Nov 3rd, 2011
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This is the third in a series of quick tips on how to ‘sell without selling’.

Just like Quick Tip #1 and Quick Tip #2, the information comes from my book, OutSell Yourself: Go From Hello to Sold!

Okay, let’s ‘sell without selling’…

Quick Tip #2: How to ‘Sell Without Selling’

• Oct 10th, 2011
• 3 Comments

This is the second of three quick tips on how to ‘sell without selling’.

There is an old saying, “People love to buy. But no one wants to be sold.”

Keep reading to find out how to take the sleaze out of selling.

Quick Tip #1: How to ‘Sell Without Selling’

• Sep 30th, 2011
• 2 Comments

This is the first of three quick tips on how to ‘sell without selling’.

Unless you’re a slimy used car seller, you’ll probably like this approach. It doesn’t turn people off.

Let’s get started…

How to Say “No” to Clients

• Aug 31st, 2011
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We teach people how to treat us. Well, that’s what Dr. Phil says and I tend to agree with him on this point.

Many entrepreneurs and business owners have a tough time setting boundaries with their clients. It’s understandable. When you care about what you do it makes sense that you’d want to give your best.

However, this can become a problem when giving your best means that there is little time, energy, or money left for you!

Identifying Your REAL Benefits

• Aug 24th, 2011
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(Excerpt from OutSell Yourself: Go From Hello to Sold by Kelly McCormick)

Customers may be attracted to the features of what you offer, but it’s the benefits of your products and services that really win them over. If you mistakenly focus on the bells and whistles, you could lose out.

Before we go any further, we need to make sure that we are speaking the same sales language. Sellers often confuse features with benefits. If we don’t clear this up, the rest of what’s here for you might not make sense…