Kelly McCormick's Business Tips

This is the first of three quick tips on how to ‘sell without selling’.

Unless you’re a slimy used car seller, you’ll probably like this approach. It doesn’t turn people off. Let’s get started.

Quick Tip #1 − Focusing

• DO NOT start off by describing your great services. Even if a client says, “Tell me what you do [offer…about your services…]” don’t go down that road.

• Begin by focusing on your client. You do this by asking non-threatening open-ended questions such as:

“Before I make any suggestions or recommendations, it would be best if you told me more about you and your situation [what are you looking for …what are you hoping that I can do for you …]?”

• Using open-ended questions, instead of presenting buying options right off the top, gives the person time to get to know and trust you.

• Asking – instead of telling – also takes the guess work, and work, out of selling!

• More open-end questions, including how to talk about budgets and prices, can be found in my book, OutSell Yourself: Go From Hello to Sold!

Hi, I’m Kelly McCormick, a Business Growth and Marketing Strategist. I help entrepreneurs & companies to identify opportunities for growth. Plus, I develop targeted branding, marketing & sales strategies. I can help you too!