Kelly McCormick's Business Tips

Lots of Awesome Marketing Ideas for Small Business Saturday #B2B #B2C

• Nov 22nd, 2016
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I was recently asked by Spectrum Business Insights to share marketing ideas to increase sales on Small Business Saturday.

In the interview you’ll find ideas for both B2B and B2C campaigns.

How to Market to Get Attention Right Now!

• Jan 18th, 2016
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There are a lot of marketing strategies out there. Picking the right one depends on your objective. Today we are going to focus marketing to get immediate attention.

Kelly McCormick: ‘Small Business Influencer Award 2015’

• Oct 16th, 2015
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CONTEST NOW CLOSED. Kelly ranked in the TOP 10 as a ‘Small Business Influencer 2015’, Small Business Trends Awards. Thanks to all who voted!

Using THE LAW of ATTRACTION When Marketing

• Mar 1st, 2015
• 6 Comments

You might already be using the law of attraction when marketing.

However, when you really understand how it works you get even better results!

Here’s why the law of attraction turbo charges your marketing and how to use it.

Don’t Do This On Your Blog, Website or Marketing Materials…

• Aug 12th, 2014
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Yesterday I sent out a tweet that hit a nerve. It was about the stuff that bores people when you market.

Check out some of the reactions generated on Twitter. The responses could have you re-thinking your writing style.

Marketing and Sales Tweets You Can Post on Twitter

• Apr 21st, 2014
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I tweet about business, on-line and off-line marketing and selling.

Here are some of my recent popular tweets for you.

Feel free to post them on Twitter or contact me @KellyMcCormick_ I’d be pleased to help you to grow and market your business too.

Okay enough with my public service announcement.

Here are the tweets I promised.

How to Pick the Best Social Media Networks for Your Business [PODCAST 4 min.]

• Mar 29th, 2014
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When I help entrepreneurs and businesses with the social part of their marketing two questions come up, over and over again.

1. How can I figure out the best social media networks for my business?

2. How many of those networks should I be on?

In this interview excerpt I answer those questions.

What REALLY Builds Brand Loyalty? Surprise…

• Oct 16th, 2013
• 4 Comments

What really builds brand loyalty? Surprise! It’s not what you might think.

Many social media experts, marketers and businesses have been led to believe that loyal followers turn into loyal customers.

Wrong!

“Engagement” — interacting as much as possible with (customers) and building relationships doesn’t hold on to customers.

Are you kidding me?! Nope.

Quick Tips to Market Above the Noise [6 min. video]

• Jun 29th, 2013
• 3 Comments

Let’s face it. Social networking can be a lot of noise. It can seem impossible to get your message in front of prospective clients.

In this six minute interview, I share tips to:

– Identify your ideal client.
– Develop your message.
– Uncover your clients’ preferred social networks.
– Engage authentically on social media.

How to Quickly Build LinkedIn and Facebook Connections

• Sep 22nd, 2011
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There is an art to making connections in the virtual business world. As the term implies, ‘Social Networking’ is about building relationships. And the best place to start the process is at the ‘invitation’ stage.

From personal experience, the ‘Accept’ ratio increases when a personalized message is included in requests to connect.

BUT, it’s important that the ‘personalized’ message doesn’t sound phony or like a template. So let me show you what to do and say instead.