Kelly McCormick's Business Tips

Using THE LAW of ATTRACTION When Marketing

• Mar 1st, 2015
• 6 Comments

You might already be using the law of attraction when marketing.

However, when you really understand how it works you get even better results!

Here’s why the law of attraction turbo charges your marketing and how to use it.

Don’t Do This On Your Blog, Website or Marketing Materials…

• Aug 12th, 2014
• No Comments

Yesterday I sent out a tweet that hit a nerve. It was about the stuff that bores people when you market.

Check out some of the reactions generated on Twitter. The responses could have you re-thinking your writing style.

Testimonials Will Sell You – How to Get Great Ones

• Jun 26th, 2014
• No Comments

According to a New York Times article, 65 percent of new business comes from referrals!

The on-line versions of referrals are written testimonials. They’re often used on websites and social media profiles.

Here’s what you need to know to get GREAT testimonials, so that your buyers are selling you.

How to Pick the Best Social Media Networks for Your Business [PODCAST 4 min.]

• Mar 29th, 2014
• No Comments

When I help entrepreneurs and businesses with the social part of their marketing two questions come up, over and over again.

1. How can I figure out the best social media networks for my business?

2. How many of those networks should I be on?

In this interview excerpt I answer those questions.

What REALLY Builds Brand Loyalty? Surprise…

• Oct 16th, 2013
• 4 Comments

What really builds brand loyalty? Surprise! It’s not what you might think.

Many social media experts, marketers and businesses have been led to believe that loyal followers turn into loyal customers.

Wrong!

“Engagement” — interacting as much as possible with (customers) and building relationships doesn’t hold on to customers.

Are you kidding me?! Nope.

How to Raise Your Prices – And Keep Customers!

• Aug 21st, 2013
• No Comments

People tend to think that they need A LOT more business, to make a decent living.

Well…the 80/20 rule paints a different picture.

“Eighty percent of business comes from twenty percent of your customers.”

This means that many businesses aren’t charging their current clients enough money.

The solution is simple. Raise your fees – without losing customers. Are you rolling your eyes?

Ok, I’ll show you how to do this.

Quick Tips to Market Above the Noise [6 min. video]

• Jun 29th, 2013
• 3 Comments

Let’s face it. Social networking can be a lot of noise. It can seem impossible to get your message in front of prospective clients.

In this six minute interview, I share tips to:

– Identify your ideal client.
– Develop your message.
– Uncover your clients’ preferred social networks.
– Engage authentically on social media.

How to FIRE a Client!

• Dec 27th, 2011
• 2 Comments

In case you missed the last blog post, 3 Signs That a Client COULD COST YOU MONEY!, here are my tips on how to fire that client!

How to Quickly Build LinkedIn and Facebook Connections

• Sep 22nd, 2011
• No Comments

There is an art to making connections in the virtual business world. As the term implies, ‘Social Networking’ is about building relationships. And the best place to start the process is at the ‘invitation’ stage.

From personal experience, the ‘Accept’ ratio increases when a personalized message is included in requests to connect.

BUT, it’s important that the ‘personalized’ message doesn’t sound phony or like a template. So let me show you what to do and say instead.

How to Ask for Advice – When You’re the Expert

• Sep 6th, 2011
• 2 Comments

At age 21 I had my first business. I was young enough, and naive enough, to think that I knew everything. What a joke that was.

Within thirty days of hanging up the ‘OPEN FOR BUSINESS’ sign, I was almost out of business. To say that I was on a steep learning curve was an understatement. I quickly learned how to reach out and ask for advice, help, and support. Here are my techniques for asking for help, without appearing needy…