Kelly McCormick's Business Tips

Why People Make Money – In Any Economy!

• Sep 28th, 2011
• 1 Comment

Yes, there are people and companies making money right now. A lot of it!

Here are some facts, thoughts and tips to catapult you into the big leagues.

The Facts!

According to CNBC, “The number of millionaires in the [United States] is growing. The U.S. has more than 10 million.

How to Quickly Build LinkedIn and Facebook Connections

• Sep 22nd, 2011
• No Comments

There is an art to making connections in the virtual business world. As the term implies, ‘Social Networking’ is about building relationships. And the best place to start the process is at the ‘invitation’ stage.

From personal experience, the ‘Accept’ ratio increases when a personalized message is included in requests to connect.

BUT, it’s important that the ‘personalized’ message doesn’t sound phony or like a template. So let me show you what to do and say instead.

The HUGE Overlooked Marketing Opportunity on LinkedIn

• Sep 15th, 2011
• 5 Comments

There is a huge overlooked marketing opportunity on LinkedIn. It is so obvious, yet very few people have figured out where the opportunity is and how to leverage it. So let’s dive in and give you a big marketing boost on LinkedIn.

How to Ask for Advice – When You’re the Expert

• Sep 6th, 2011
• 2 Comments

At age 21 I had my first business. I was young enough, and naive enough, to think that I knew everything. What a joke that was.

Within thirty days of hanging up the ‘OPEN FOR BUSINESS’ sign, I was almost out of business. To say that I was on a steep learning curve was an understatement. I quickly learned how to reach out and ask for advice, help, and support. Here are my techniques for asking for help, without appearing needy…

How to Say “No” to Clients

• Aug 31st, 2011
• No Comments

We teach people how to treat us. Well, that’s what Dr. Phil says and I tend to agree with him on this point.

Many entrepreneurs and business owners have a tough time setting boundaries with their clients. It’s understandable. When you care about what you do it makes sense that you’d want to give your best.

However, this can become a problem when giving your best means that there is little time, energy, or money left for you!

Why a Single Email Could Cost You $16,000!

• Aug 29th, 2011
• No Comments

My guess is that such expenditure is not in your marketing budget to potentially gain just a single customer.

But you may be risking penalties of that caliber or more, per email, if your transmissions do not comply with the CAN-SPAM Act (United States)….

Identifying Your REAL Benefits

• Aug 24th, 2011
• No Comments

(Excerpt from OutSell Yourself: Go From Hello to Sold by Kelly McCormick)

Customers may be attracted to the features of what you offer, but it’s the benefits of your products and services that really win them over. If you mistakenly focus on the bells and whistles, you could lose out.

Before we go any further, we need to make sure that we are speaking the same sales language. Sellers often confuse features with benefits. If we don’t clear this up, the rest of what’s here for you might not make sense…

Are Your Clothes Selling YOU or Killing Sales?

• Aug 19th, 2011
• No Comments

“Casual Fridays have morphed into ‘Happy Hour’ Fridays, which can send the message, I’d rather be anywhere but here”, says Kelly Machbitz. Kelly is a Certified Image Consultant and author of, Wear This, Not That! Stylish Solutions to Flatter Your Figure. Wow, she got my attention!

As a business expert, who coaches and speaks to entrepreneurs, business owners, and companies, I know that your personal image is as important as your brand. For many people their personal image is their brand. Take a look at some of those scary avatar photos on Social Networking sites!

As fast as my fingers could punch in the numbers, I called Kelly Machbitz. I wanted to find out some of the worst mistakes people make when dressing to do business. I also needed to know what entrepreneurs, consultants, and business people should be wearing to “seal the deal”, so to speak. Here’s what I discovered…

7 Reason Clients Come Back for More

• Aug 16th, 2011
• No Comments

Repeat business is money in the bank for entrepreneurs, consultants and businesses. The phone rings and you’re ready to go. Get the order book!

As easy as it all sounds, and it can be, there are too many people caught in the cycle of working for one client and then moving on to the next. More accurately, too many clients move on because they didn’t feel that warm fuzzy “loyalty” feeling. Here are seven important reasons why clients and customers come back for more…

10 Reasons Why Buyers Go Missing and How to Follow-up

• Jul 6th, 2011
• No Comments

If a company or individual didn’t buy immediately, missed a scheduled follow-up, or didn’t respond to your messages, it could be for many reasons. (FYI, the following excerpt is from my book, OutSell Yourself: Go From Hello to Sold with Ethical Business and Sales Techniques.)

Here are 10 reasons why buyers go missing and the actions you can take to reconnect.

1. They died. Unless you’re in the funeral business, this probably isn’t good news. Check in later to find out who is now looking after things.

2. Someone else died. Send a card.

3. They had a deadline of their own. Call and say, “I understand. Given the current situation, when would you like me to contact you?”