Kelly McCormick's Business Tips

Women Buy Brands: What Do You Sell Her?

• May 20th, 2010
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Women buy brands. The days of simply selling a woman a product or service are over. Markets are far too crowded. To make a positive impact, today’s seller must develop a brand that’s meaningful to a woman. It’s the only way to stand out from the competition. It’s also the only way to gain access to the world’s largest buying market: women. [ – ]