Kelly McCormick's Business Tips

How to Describe Your Business in Two Sentences for Social Media

• Apr 9th, 2014
• 2 Comments

Social media profiles are great places to promote your company. But your information must be brief.

Here’s how to describe your business, in two sentences or less!

How to Pick the Best Social Media Networks for Your Business [PODCAST 4 min.]

• Mar 29th, 2014
• No Comments

When I help entrepreneurs and businesses with the social part of their marketing two questions come up, over and over again.

1. How can I figure out the best social media networks for my business?

2. How many of those networks should I be on?

In this interview excerpt I answer those questions.

What REALLY Builds Brand Loyalty? Surprise…

• Oct 16th, 2013
• 4 Comments

What really builds brand loyalty? Surprise! It’s not what you might think.

Many social media experts, marketers and businesses have been led to believe that loyal followers turn into loyal customers.

Wrong!

“Engagement” — interacting as much as possible with (customers) and building relationships doesn’t hold on to customers.

Are you kidding me?! Nope.

Quick Tips to Market Above the Noise [6 min. video]

• Jun 29th, 2013
• 3 Comments

Let’s face it. Social networking can be a lot of noise. It can seem impossible to get your message in front of prospective clients.

In this six minute interview, I share tips to:

– Identify your ideal client.
– Develop your message.
– Uncover your clients’ preferred social networks.
– Engage authentically on social media.

How to Quickly Build LinkedIn and Facebook Connections

• Sep 22nd, 2011
• No Comments

There is an art to making connections in the virtual business world. As the term implies, ‘Social Networking’ is about building relationships. And the best place to start the process is at the ‘invitation’ stage.

From personal experience, the ‘Accept’ ratio increases when a personalized message is included in requests to connect.

BUT, it’s important that the ‘personalized’ message doesn’t sound phony or like a template. So let me show you what to do and say instead.

The HUGE Overlooked Marketing Opportunity on LinkedIn

• Sep 15th, 2011
• 5 Comments

There is a huge overlooked marketing opportunity on LinkedIn. It is so obvious, yet very few people have figured out where the opportunity is and how to leverage it. So let’s dive in and give you a big marketing boost on LinkedIn.

Why a Single Email Could Cost You $16,000!

• Aug 29th, 2011
• No Comments

My guess is that such expenditure is not in your marketing budget to potentially gain just a single customer.

But you may be risking penalties of that caliber or more, per email, if your transmissions do not comply with the CAN-SPAM Act (United States)….

How I Use LinkedIn for Business

• Jun 14th, 2011
• No Comments

1. Reach out to the Indirect Competition:

Last week, I invited yet another expert who speaks professionally to join my LinkedIn network. In his reply in-mail he said, “Really curious about why you chose to connect with me?” Here was my reply:

Hi Frank,

Even though we both speak professionally, we have different areas of expertise in business; yet we have a similar target market. From past experience, I have found that this connection can create great opportunities for my LinkedIn community to learn about you and vice versa.

How I Avoid Doing A ‘Data Dump’ When Selling

• Jun 9th, 2011
• 1 Comment

Many of us have sounded like a salesperson at one time or another. You know what I’m talking about. It’s when we blab on about those “Wonderful products and services!”

Please! What customer in their right mind would tell that kind of seller what they really wanted or what the true budget was? Not me.

I wouldn’t trust anyone who tried to sound or even act like a professional seller. This means that there were times when I wouldn’t even buy from myself. What an empowering thought.

Here is how I now avoid doing A ‘Data Dump’ when speaking to clients.

3 Tips to Build Profitable Connections through Social Networking

• May 13th, 2011
• 3 Comments

Upload the ‘Know You, Love You!’ Crowd

1. Upload your email database into Facebook, LinkedIn and Twitter. Then invite people from your past jobs, school, etc. into those social networks.

We tend to do business with people we know and like. And if your friends aren’t potential clients for you, they may know someone who is!