Kelly McCormick's Business Tips

Quick Tip #3 – How to ‘Sell Without Selling’

• Nov 3rd, 2011
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This is the third in a series of quick tips on how to ‘sell without selling’.

Just like Quick Tip #1 and Quick Tip #2, the information comes from my book, OutSell Yourself: Go From Hello to Sold!

Okay, let’s ‘sell without selling’…

[Just Released] Small Business Trends ‘Top 10 Sales Books’ List

• Oct 19th, 2011
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Small Business Trends just released its ‘Top 10 Sales Books’ list.

Drum roll please…my book, OutSell Yourself: Go From Hello to Sold with Ethical Business and Sales Techniques!, is on the list.

Here are all of the Top Ten Sales Books.

Quick Tip #2: How to ‘Sell Without Selling’

• Oct 10th, 2011
• 3 Comments

This is the second of three quick tips on how to ‘sell without selling’.

There is an old saying, “People love to buy. But no one wants to be sold.”

Keep reading to find out how to take the sleaze out of selling.

Quick Tip #1: How to ‘Sell Without Selling’

• Sep 30th, 2011
• 2 Comments

This is the first of three quick tips on how to ‘sell without selling’.

Unless you’re a slimy used car seller, you’ll probably like this approach. It doesn’t turn people off.

Let’s get started…

10 Reasons Why Buyers Go Missing and How to Follow-up

• Jul 6th, 2011
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If a company or individual didn’t buy immediately, missed a scheduled follow-up, or didn’t respond to your messages, it could be for many reasons. (FYI, the following excerpt is from my book, OutSell Yourself: Go From Hello to Sold with Ethical Business and Sales Techniques.)

Here are 10 reasons why buyers go missing and the actions you can take to reconnect.

1. They died. Unless you’re in the funeral business, this probably isn’t good news. Check in later to find out who is now looking after things.

2. Someone else died. Send a card.

3. They had a deadline of their own. Call and say, “I understand. Given the current situation, when would you like me to contact you?”

How I Avoid Doing A ‘Data Dump’ When Selling

• Jun 9th, 2011
• 1 Comment

Many of us have sounded like a salesperson at one time or another. You know what I’m talking about. It’s when we blab on about those “Wonderful products and services!”

Please! What customer in their right mind would tell that kind of seller what they really wanted or what the true budget was? Not me.

I wouldn’t trust anyone who tried to sound or even act like a professional seller. This means that there were times when I wouldn’t even buy from myself. What an empowering thought.

Here is how I now avoid doing A ‘Data Dump’ when speaking to clients.

Recession Selling: Four Things to Know About Selling to Men

• May 20th, 2010
• 2 Comments

Several men have surprised me in the past few weeks, and it wasn’t with flowers and chocolates.

Actually, it was what they said that made me gasp for air. They were discussing their new ‘cautious’ approach to buying goods and services.

These encounters led me to recognize a few key things about the buying behavior of men in our current economy: