Kelly McCormick's Business Tips

How I Avoid Doing A ‘Data Dump’ When Selling

• Jun 9th, 2011
• 1 Comment

Many of us have sounded like a salesperson at one time or another. You know what I’m talking about. It’s when we blab on about those “Wonderful products and services!”

Please! What customer in their right mind would tell that kind of seller what they really wanted or what the true budget was? Not me.

I wouldn’t trust anyone who tried to sound or even act like a professional seller. This means that there were times when I wouldn’t even buy from myself. What an empowering thought.

Here is how I now avoid doing A ‘Data Dump’ when speaking to clients.

3 Tips to Build Profitable Connections through Social Networking

• May 13th, 2011
• 3 Comments

Upload the ‘Know You, Love You!’ Crowd

1. Upload your email database into Facebook, LinkedIn and Twitter. Then invite people from your past jobs, school, etc. into those social networks.

We tend to do business with people we know and like. And if your friends aren’t potential clients for you, they may know someone who is!

Technobabble and Women

• May 25th, 2010
• No Comments

The Situation

Just when life couldn’t get any busier, Kelly’s laptop quit working. So she was off to the computer store to buy a new machine.

She barely got out the words, ‘I’m looking for a laptop’ when the eager sales associate began spewing out THOUSANDS of technical specifications for every laptop in the store!

Kelly’s head hurt. She staggered to her car, mumbling, ‘Thanks for ALL the information – ‘

What to Say When Something Sucks

• May 25th, 2010
• 1 Comment

The Situation:
Your fingers peel wrapping paper off the gift faster than snow melts in the spring. As you rip into the box, you tremble with anticipation. Then your heart stops. The gift is a homemade lime-green scarf-and-hat set. YUCK. Excitedly, your best friend asks, ‘So, do you like it?’

How to Ask for Help

• May 25th, 2010
• No Comments

The Situation The pressure is mounting at work and maybe even at home. Your ‘To Do’ list is overwhelming and you need help! Communication Action Tip Step One: Don’t use the word ‘Help’. Be aware that the word ‘help’ can make others nervous. It can imply neediness. People may fear that you want more than […]

Make-the-Sale Anxiety: Recognize the 5 Symptoms and Build Your Immunity

• May 20th, 2010
• 1 Comment

The sales doctor is in! Professionals have been contacting me in record numbers with anxiety over the need to make a sale. The new economy has shaken up more than revenues.

It’s a different world today. Buyers want evidence – and lots of it – to justify why a purchase will be a wise investment. The knee-jerk reaction from sales representatives is to oversell. Too many of them are slipping into some nasty habits, which creates discomfort for everyone. Make-the-Sale Anxiety is quickly turning into an epidemic. Read the warning signs [ – ]

Women Buy Brands: What Do You Sell Her?

• May 20th, 2010
• No Comments

Women buy brands. The days of simply selling a woman a product or service are over. Markets are far too crowded. To make a positive impact, today’s seller must develop a brand that’s meaningful to a woman. It’s the only way to stand out from the competition. It’s also the only way to gain access to the world’s largest buying market: women. [ – ]

Motivate Your Sales Force to Sell to Women in Four Easy Steps

• May 20th, 2010
• No Comments

What! Not all of your sales force wants to sell to the emerging female decision-making demographic? Have you tried to motivate them with mind-blowing statistics? You could mention that women make and/or influence approximately 80 percent of all buying decisions.

Still no one’s budging? Okay, how about this: Globally women spend an estimated $19 trillion each year. Still nothing? This calls for a plan. It’s time to use four easy steps to motivate staff to sell to women. [ – ]

Never Be Oversold Again

• May 20th, 2010
• No Comments

‘How did I spend double what I had budgeted?’ Is that scenario familiar? Today, more than ever, many women find themselves up against sellers determined to squeeze every penny out of their wallets. The reason is very simple. Worldwide, women now make up the largest buying group in existence.

Female Buyers, Beware: Many companies are working overtime to [ – ]

Fuel Your Sales – Even When Gas Prices Are High

• May 20th, 2010
• No Comments

We’re all affected by high fuel prices. Every time a car rolls up to the pump, the new economic reality takes an even bigger bite out of our collective wallets. The ripple effect has some buyers thinking long and hard before making buying decisions.

In turn, many companies and independent sellers are ringing alarm bells instead of ringing up sales. Fear-based thoughts – such as declining profits and potential downsizing – dominate these sellers’ every move. Regrettably, many professionals don’t recognize that they’re in the driver’s seat. The ability to be successful is within their control. [ – ]