Strategies That Move Your Business Forward Faster!

Hi I’m Kelly McCormick,

Wouldn’t it be great if this was true, “build it and they will come?”  But that’s not the reality.

Whether you’re a new or seasoned entrepreneur or small business you need targeted messages, strategies and actions to attract new clients and get repeat business.

The good news is that’s where I fit in.

To get you more business, we clarify everything from your ideal clients to the right services to offer and prices/fees to charge. This gives us a clear path to follow. We then create, or update, everything from your brand identity, to your descriptions, marketing messages, plan and sales tactics.

For over a two decades I’ve been assisting entrepreneurs and small to mid-sized companies to get more business. Here are some client reviews.

Working With You or For You

1. By phone, Zoom, or in person, we’ll discuss where things are currently at with your business, brand, marketing and sales.
2. The next step is to get clear about the results you want to achieve and what we’ll do to get you there.
3. Then working with you, or for you, the right pieces are created and put in place to move your business forward faster.

What We Can Do

• • • • Identify the changes you want for your business and by when
      • Determine where things are at with your current brand identity, marketing message, plan and sales tactics, including what’s working and what needs work
      • Clarify or identify your ideal client or audience, including their needs, price range, communication style, marketing preferences and the social networks they frequent so that your message, marketing and actions are laser focused
      • Uncover any additional, or untapped, opportunities to increase your revenue streams
      •  Make your brand, tag-lines and product/services descriptions compelling so that more people say “I want that!”
      • Create strong call-to-actions for your website, blog and promotions to increase action taking
      • Map out what content to put where on your existing or new website to increase interest and action taking, or give to a website developer so their decisions fit your brand
      • Do powerful makeovers on your social media profiles, website About Me or About Us pages and bios, using language and examples specific to your customers and clients
      • Tap into hidden and powerful ways to position you and your company as industry experts
      • Create targeted promotional strategies for specific events and campaigns
      • Devise innovative sponsorship and advertising packages for special events and campaigns
      • Share my techniques to have effective sales conversations, including gender specific discussions with men and women
      • Provide easy methods to get you more testimonials, referrals and repeat business

Why it Works

I walk my talk. Starting at age 21 I created three successful businesses of my own. Over the years I’ve shared my ideas and solutions to help hundreds of other businesses to grow. Added to that experience I have an education in psychology and sociology and a strong gut sense of what works. I’ve also taught, written and spoken about business, marketing and sales.

One of my ideas is featured in the 2017 Woman’s Advantage® Shared Wisdom Calendar. In 2015 I was voted a TOP TEN Small Business Influencer: Small Business Trends Awards. My book, OutSell Yourself: Ethical Business and Sales Techniques, has been recognized as a TOP TEN SALES BOOK by Small Business Trends and also contains a lot of what I know.

If you ever have trouble sleeping you can read my full bio.

Let’s Discuss Your Goals

CONTACT ME

Client Reviews

Kelly’s smart, insightful, creative, and she’ll give you the straight goods about where she thinks you are on track and where you need to make course corrections. Kelly looked at my marketing materials and website. She offered simple suggestions for improving my position in the marketplace. I made the changes and improved my marketing presence by 100% — almost overnight. I was so impressed that I recommended she work with a colleague of mine who was a brilliant innovation strategist. But he hadn’t been able to find and communicate his core strengths to his market. Within a few sessions, Kelly had him on track—by helping him clarify the essence of what he offered and targeting his messages for success. After years of only moderate results, my colleague found a new way to position himself and hasn’t looked back since. Next my partners and I decided to organize a conference for senior executives of large corporations—not an easy audience to attract. Kelly first helped us develop and flush out our business proposition and define our messaging. She then showed us how to truly connect with our audience. She created a straightforward, actionable through-line we were able to follow from beginning to success. I cannot recommend Kelly highly enough. Whether your issue is how to leverage your own personal brand or that of a complex organization, Kelly’s advice is gold. You’d be smart to take it.

Tim Hurson – Author, Never Be Closing, recommended by Oprah Winfrey’s Network & Inc. magazine

Kelly helped my business to reach new heights I never thought I’d reach this year. She helped me take my business radio show to a live audience, every quarter. Using Kelly’s input I increased sponsorship, got national media exposure, and surpassed all goals for paid attendance! I recommend Kelly to work with you. She keeps you on track, is a hard core strategist, a big picture thinker, and totally real.

David Cohen – Small Business – Big Ideas Show and Boomer Business Coach

We own Media Savvy and SpeechYou.com. Our clients are people who want to increase their presentation skills for both media appearances and live presentations. Kelly gave us tools for moving the business to a new level. Her insights were both original and easy to implement. She has great energy and such a positive view of life and possibilities.

Ramey Warren – President, Media Savvy

Kelly’s different from other consultants I’ve worked with. She doesn’t just tell you what to do. She rolls up her sleeves, gets in there, and works with you. Kelly began by asking a lot of thought provoking questions. From there she helped to flush out our brand and style. Plus, develop an ideal client profile, up the services to offer, and more. If you want to take your business to the next level, I highly recommend Kelly McCormick. She really knows what she’s doing!

Dianna Smith – a.k.a. The Irreverent Sales Girl

Prior to selling my wealth management company, Kelly McCormick was recommended as a business development and marketing whiz. She immediately worked to identify our business model, brand and goals, plus our client profile and needs. Kelly then translated complex financial terms, and services, into a variety of easy to relate to wealth management resources for potential clients. She followed that with targeted marketing messages and strategies. This included reformatting our weekly financial radio show. In addition, Kelly coached us to deliver our information and calls to action in a way that people connected to. As a result, our radio show saw a dramatic increase in audience growth and average listening time. Subsequent inquiries for our revitalized Wealth Management Resources led to new business. I highly recommend Kelly McCormick and her services.

Wayne Baxter – Investment Advisor Representative and Co-Founder of OCM Advanced Planning, LLC.

As an Animal Advocate and Communicator, my services are very specific. Kelly helped define my niche. She also helped me to position myself when marketing and communicating with organizations that could benefit from my services. The results have been very positive. I highly recommend Kelly McCormick.
Diana Bernas – Professional Animal Advocate and Communicator